Promotional Items

Promotional items at trade shows are a must-have for any company trying to make a good first impression. When you're out there trying to compete with other brands and build your reputation, you need something bold, memorable, and engaging. So, what types of promotional items/branded swag should you use, and why work with a professional company like ours? 

How Can Promotional Items Get You Noticed?

The right promotional items can leave a lasting impression. Potential customers and collaborators can get a freebie and a better sense of who you are. They also have something tangible with practical use that reminds them of the conversations they had with you at the event. By creating those stronger long-term memories, you could become their go-to contact. So, what sort of promotional items can you use to achieve this? Here are some examples:

  • Promotional Materials
  • Promotional Mugs
  • Promotional Bags
  • Branded Swag
  • Other Giveaways For Tradeshows And Events 

Some promotional materials are tried and tested and almost guaranteed to win people over. You see a lot of mugs, tote bags, caps, and shirts because they are so easy to create. Companies will sell blanks in bulk, and then creators can add their own designs via the right machine and software. Clothing has the potential to bring in the right crowd. It all depends on your product, design, and demographics. Younger fans who want to show their love for your products may be more inclined to walk around with a printed ball cap than some other attendees. 

Promotional mugs also have their pros and cons depending on your business and end goals. The upside of branded mugs, or other forms of drinkware like water bottles, is that they are practical. Potential customers who enjoy a free sample of your patented beverage will be reminded of it every time they use their new mug at home. Potential investors and collaborators can mull over their decision with a cup of coffee from your branded mug. The downside is that they are more cumbersome to carry around a trade show. Still, the next item can help with that.

Promotional bags, especially eco-friendly tote bags, are perfect for these trade events and promotional shows because they are even more practical and convenient. Buyers can have a greener way to carry all their free goodies and purchases home with them - including any of those mugs and caps you're giving out - and continue to use the bag in the future. There's always the chance it will end up scrunched in a cupboard after a couple of weeks. However, long-term use as a shopping bag not only reestablishes brand recognition but showcases your company logo to other consumers in the area. The bags are so cheap and easy to make that you can give away hundreds with ease. 

These items/branded swag are simple and fairly generic for tradeshows. That isn't a bad thing, because everyday items like these, and things like keychains and stickers, always work well. However, there is the option to go for something more unique and high-end. You could use your promotional branding tools to create a swag bag. This means a selection of small products and samples in one branded bag. They should be the sort of items that will give newcomers a taste of what they can expect from your company. It can be lavish enough to make them feel special and give them the incentive to come back, but also small enough that you're not eating into your profit margins. 

The other alternative is to add some more high-end giveaways to a stack of promotional items and create a prize draw of some kind. Second and third-place winners can get some nice merch and samples, while the winner gets something special. They could do anything from naming your new mascot to guessing the number of a certain product in a jar. 

Why Get Order Promotional Items From A Professional Company?

When you order all these great promotional tools from a reliable company, instead of doing it all yourself, you can enjoy many benefits as a trader. These items can:

  • Save you time.
  • Save you a lot of stress.
  • Give you the quality and consistency you need to stand out.

When you outsource this vital job to a third-party company like ours, it frees you and your team up to work on more important tasks. If you would rather be perfecting your new products and tester samples for the fair, you can focus your energy on that rather than printing shirts. You can also attend to other jobs that may slip through the cracks before the event, such as your last-minute travel plans, social media promotion, and researching your fellow traders. 

Handing the job over to professionals also means you don't have any of the physical and mental stress that comes with creating these items by hand. Printing shirts and mugs is possible with the right tools, but they can still be tricky and expensive to use. You have far too much to deal with in the lead-up to the show without figuring out how to get a transfer straight on a mug or baseball cap. 

This leads to the other benefit of working with professionals. You know you are always going to get the best quality possible and greater consistency in the finished items. Your amateur team in the office may try their best, but there's no guarantee the transfers will be straight and exactly in the same position on each item. This quality control and attention to detail make your swag seem even more professional and high-end, which could help when trying to win potential clients, suppliers, and collaborators over at the show. 

Contact Us Today For Top Quality Promotional Items For Your Company 

There is a charm to home-made promotional items. A company that prints its own bags and shirts cares enough to make the effort. Still, you really can put that time, energy, and money to better use by outsourcing this part of the trade show experience. Let a professional company create a consistent supply of mugs, bags, swag, and more with your logo and focus on creating the perfect product line and trade show experience.

So, if you are ready to upgrade the materials you use at your tradeshows, get in touch. Call us today at (765) 742-8656 for more information. We can tell you about all our product lines, how to get something customized for your venture and get you started.